Based in Holland, performance-clothing brand UP FIT CLO.® was founded in 2017. As the name demonstrates, we believe in progression and delivering higher performances compared to your earlier results obtained. Because we believe that is the reason we do what we do EVERY single day, inside or outside the gym. This vision is translated in the brand's slogan; 'upwards only' and so this forms the basis of this upcoming lifestyle.

All our products are developed from the need of quality preservation for an attainable price for every individual. Today's fashion trends form the base of the appearance of our products. 

'The Arrow' 
The upwards pointing arrow that can be seen on almost every product presents the main thoughts behind the brand. Because progression and improvement always means that you will go up in prestations, developments and experiences.